NOT JUST SNACKS,

Not Just Snacks started out across Hope Street two years earlier as the market Not Just Spices. When a bakery across the street became available, Mohammed and Samia Islam soon announced to their customers that they would be having an open house for their new restaurant. A salivating, curry-crazed throng of more than 600 showed up. Since then they haven't had to buy a single ad to keep the place busy. There are only a half-dozen tables, seating 20 at most. But a lot of customers come for take-out, ordering from the 12 or so changing main dishes on the weekly menu and perusing the numerous appetizers and more than dozen desserts-in the display cases. Desserts are more than the omnipresent honey-soaked gulab jumam and include both yellow and orange tangles that look like orgiastic heaps of Gummi Worms. These are jelebi, rice flour extrusions dipped in syrup. The desserts are so cheap that they're available only packaged several at a time.

Full review.